“Free Form Telephony 4 Life!” shouts a middle-aged man.
“But, Kind sir, these words make no sense!” you shout back completely surprised and entirely confused by this sudden outburst of gibber-gabber from a seemingly mild-mannered man.
“Oh, sorry, please allow me to explain, Freeform Radio is programming that allows the individual DJ near-complete control over what is played from moment to moment.
Telephony is the use of telephones.
Hence, Freeform Telephony is a freeform mixtape gifted to you through a combination of smartphone and wifi technology,” the man replies in a very scholarly voice.
“Interesting, but how do I receive this gift?” you ask.
“You already have,” he replies before walking away without offering another word.
The Paradox of Choice
The world of unlimited choice is well, overwhelming, this causes us to steer towards the familiar rather than stepping into the unknown.
So, we have the entire catalog of recorded music at our finger tips yet we seek out what we know. We tend to lean on our own personal collection of ‘hits’ listening to them over and over again.
I am as guilty of this as the next being, but I also enjoy continually seeking out new ‘hits’ to add to my collection.
Digital crate digging, if you will.
And, after a lifetime of experimentation in the art of the mixtape I’ve created a simple formula:
6 Female Artists +
6 Male Artists w/ =
1, 45-60 minute mixtape
In this manner, by slowly adding new music, from both well established and upcoming musicians, to your repartee you can experience the unknown without feeling overwhelmed.